Our client is looking for an experienced, skilled and motivated User Acquisition Manager to join their mobile game studio in Munich, Germany! They develop word puzzle mobile games with a unique PvP approach and are looking for a talented performance marketer to plan and execute UA campaigns and grow their mobile games business.
You’ll be working closely with the product & creative teams to come up with new creative ideas, fast iterations and constantly fine tune the performance of our client’s UA efforts. We are looking for a responsible, analytical and detail-oriented person with entrepreneurial spirit and a “get sh*t done” attitude. As a key member of their marketing team, you will have the opportunity to make your mark on new mobile games played worldwide. You will get to work in a fast-paced, fun, creative, agile and collaborative environment.
Responsibilities/ main tasks
- Plan, launch, optimize and analyze UA campaigns
- Optimize creatives, targeting, bids & budgets to drive campaign goals and highest ROI
- Manage UA campaigns and budgets across multiple games, channels and geos
- Analyze and report UA campaigns and results to various stakeholders
- Collaborate with designers, programmers and marketeers to ensure world-class and fully optimized creatives
- Research and evaluate mobile games and UA trends, have a voice in our creative and product direction
- Contribute on building, maintaining and developing our relationships with UA partners
Qualifications
- Minimum 2-years experience on mobile UA campaigns
- You speak LTV, eCPI, eCPM, ROI, CTR fluently
- Experience with UA platforms and channels such as Facebook, Google and other ad networks
- Good understanding of marketing analytics and adtech tools
- Performance driven, able to analyze ROAS
- Analytical, creative and metrics-driven approach to problem solving
- Strong work ethic and ability to work on multiple games simultaneously, own project life cycle from beginning to end
- Ability to work in a fast-paced dynamic environment with ambitious goals and little supervision
- Strong Excel and/or Google Sheets skills
- Gamer, passion for mobile games preferred
- Communication skills in English
Additional as a plus
- Experience in the gaming industry,
- Knowledge of mobile F2P market and/or hyper casual games
- Experience with data analysis and reporting
- Video and/or picture editing skills
- Experience or understanding of ASO
- Other relevant education and/or work experience
Benefits
- A chance to work on a variety of mobile game projects and to realize your own ideas
- Amazing colleagues, programmers, designers, artists, marketeers and more to work and get inspired with
- Opportunity to learn, grow and expand your knowledge within the mobile games industry
- Competitive compensation
- Inspiring office environment in Munich, Germany
Apply on Mobile UA Manager Munich