@bjarnidk You don’t mention what type of animations you use? Legacy or Mecanim? That makes a difference. You stated that you went into the Rig and made sure the muscles move the bones?
Did you check that your new character is the same setup as your demo character that does work?
If the demo character is marked humanoid, then your replacement character must also be Humanoid or it wont work. Could you please be more specific as to what type of animation system you are using.
Check both Rigs, in the drop down under rig, beside animation type, check that both are using the same type. if your new model is different from your demo one, choose the demo type and hit apply.
![1]