Starting October 13, we’re changing our pricing for Unity Pro, Unity Enterprise, and Unity Industrial Collection, our first price increase in almost three years. This announcement will not affect Unity Personal or Unity Plus pricing.
Our per-seat subscription pricing will be adjusted as follows:
Unity Pro annual prepaid pricing will be $2,040/yr, and annual monthly paid plans will be $185/mo.
Unity Enterprise annual prepaid pricing will be $3,000/yr.
Unity Industrial Collection (UIC) annual prepaid pricing will be $2,950/yr.
Note: Unity Personal and Unity Plus pricing are not affected by this announcement.
The new pricing goes into effect on October 13, 2022 for Unity Pro, Unity Enterprise, and UIC. Visit your account online or contact your account manager before this date to renew or switch to an annual plan for greater savings.
Yeah I will poke a bit and see what mood they are in, but at the end of the day price increase is expected with subscriptions and another cost of business. Much preferable to a royalty based model anyway. JetBrains announced increased prices of around 13%~ and that was pretty well received overall.
Given the well documented PR issues lately I’m surprised they chose to do it this year. It doesn’t effect majority of Unity users but it’'s easy to see the bad optics of a “price increase”.
In a vacuum it translates to an overall 4%-6% increase in revenue for Unity (using previous quarter report)
I am honestly not sure how I feel about this given how mismanaged the company has been and how little I feel we already get for our costs in terms of actual representation. It feels like unless you’re ad focused or specific unity service focused or any of the “unity investor buzzword of the year” focused, you are a second class citizen in terms of feature priority.
Being a game developer at the moment just feels like getting ignored by unity, and then asked to pay more. Getting “fleeced” would be the UK slang term for the feeling.
I can see now why the recent blog post was trying to do game developer damage control, given that a price increase has suddenly been announced.
If gigaya was still a thing this would be a different feeling, but given its #1 thing we have asked for, for so long and to have it killed in the crib and then asked to pay more - yeah not happy in the slightest.
I would never pay for something that should be standard (reliability). But I would pay for additional features, like realtime GI or scanned asset library… Just reaching the revenue threshold and enabling splash screen customization isn’t very enticing in the year 2022, you should actually offer something, then more people would pay instead of only using Personal, even though personally I’m not a fan of subscriptions and I wish they brought back the one time fee. Everyone bitches about Adobe, but their subscription plans are actually generous and offer a lot of stuff.
Man it feels like Unity’s management trying really hard to win some kind of “worst PR of the year” award…not only these weird chaotic decisions, now price increases. Feels like we’re going back in time to 2014 when the price was 245$/month. But back then Unity was basically the only game in town…times are very different now.
last price increase at least they gave a t-shirt 