Seems like a very basic feature. Is it just me or has this not been added yet?
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Not really copy/paste but you can press ctrl + D to duplicate an object in the asset folder.
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Yep, I asked very similar question recently.
And answer was the same 
Wow, that’s quite an oversight!
In my opinion is indeed.
I just copy link to my thread as reference.
** Materials & prefabs copy option **
Why would they do such thing 
Took me 1h to figure this out lol.
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Engine worth literally billions of euros with thousands of top tier game company clients, and yet the Editor interface doesn’t even have a copy/paste option.
Fascinating.
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So Unity are aware this is broken but wont fix it. Bit of a joke really…
It’s a nature of Unity. You could find a lot of basic UX features that have not been added at the beginning of Unity engine development.
How about ability to copy/paste files from Finder/Explorer into Project? I think would be very useful.