Number of users vs New users

Unity Services
1

Hi,

We’re seeing a discrepancy with the number of users vs new users that use our app. As an example the Number of users metric will report 10 since yesterday while New Users metric says 5. Is there a reason why number of unique users would increase more than there are new unique users? How are these measured and what is the relationship between the two?

Help shedding some light on this would be highly appreciated.

Thanks

2

@

I answered part of this question here, but I can give more details:

Every user that uses your app will get a random, unique userid that will be attached to every analytics event they send. If we’ve never seen that userid before, we will mark them as a New User for that day.

Number of Users is the total number of Users that have been active in the last 90 days. It should equal the sum of New Users for the past 90 days.

A New User is a someone who sends us a userid that we haven’t seen before.
Any user that sends us a userid that we have seen before is still counted in DAU.

DAU = Daily Active Users = New Users + Returning Users

Let’s give an example:
Day 0: 0 Total Users, 0 New Users, 0 DAU
Day 1: 10 New Users, 10 Total Users, 10 DAU = 10 new people played your game
Day 2: 5 New Users, 15 Total Users, 5 DAU = 5 new people played your game
Day 3: 0 New Users, 15 Total Users, 5 DAU = 5 returning users played your game
Day 4: 5 New Users, 20 Total Users, 10 DAU = 5 new people and 5 returning users played your game

Let me know you still have any questions.

3

Hi friends! I’m seeing this post cuz I’m looking for the answers of why the DAU in UA is largely lower than it in Firebase reporting/google console. Anyone has this problem as well?

4

The numbers will never match, look for relative day-to-day changes in the source you choose. Firebase/Google count downloads only, we count only those users who launch the game.