Just wanted to ask what method is better. Skippable ads that are not skipped or non skippable ads. I would assume if a skippable ad is not skippped it shows that the user has a greater interaction rather than an ad that he HAS to watch.
It’s more about knowingly opting in to watch the ad in the first place. Reward the player for choosing to watch an ad and go with the non-skippable ones - they wanted to watch it anyway, so why let them skip it at that point. Avoid forcing ads on the player so that you don’t cannibalise your best performing ad placements.
Thank you that helped.
I have other view
If youtube had only non skippable ads I would not be happy, so the same for a game, If I choose to watch an ad and get bored during a long ad I skip it, even if I don’t get my reward. always leave the choice to the user, otherwise they will rage quit the app.
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I too think that the ECPM should be higher for the ads that are not skipped as it shows that the user is WILLING to watch the ad rather than FORCED to.