prices in € are now higher than prices in $. Why?

Asset Store prices in € are now higher than prices in . This sounds not logically becouse the value of € is higher than for . This was not the case the last time i visited the asset store 2 month ago. Why should i buy in € now? What is the point here?

Previously, Unity reduced the euro cost for assets by 15% (so it is claimed) and last month that reduction was removed. Also the euro is now quite close to the dollar in conversion rate and on top of that if one is not a company registered for VAT then 20% is added for VAT which results in higher euro than dollar cost per asset.