problem with importing road texture to unity from 3DS max

hey all

basically i have a problem with texture not rotating correctly… oh and btw im beginner in 3ds max… aswell as kind of beginner in unity

so here is my road in 3DS max

and here is the road in unity… as you can see, texture isnt rotated as it should be -.- what is the problem?
1397156--72270--$road problem1.JPG

i use export as fbx file, and then in unity i use import new asset

Try clicking the swap uv button in unity see what that does for you.