Worth a peek … this could be huge for his team, given his brilliant career, insights into gaming (he wrote the textbook on fun in games) and the Web, social networking, and experience …
But his credits are for UO, SW:G, EQ II …
Reminds me of something I once wrote in a review of an Avalon Hill game called “Powers Perils” which was designed by the “great” Richard Snyder:
“How do you get to be a great game designer without designing any great games?”
Okay, I’ll bite. 
I don’t know how you can say that Ultima Online, a decade old crazily successful mmorpg that is still being updated and played by thousands of people, isn’t great.
-Jon