Reducing Android build size. What is data.unity3d?

My APK for my android build is 900mb (350mb for desktop version). The largest file is data.unity3d in assets/bin/data at 800mb.
How do I see what is causing this massive size?
How can I go about reducing this?

Googling around all the threads seem to be about going from 20mb->16, my issue is probably something else but if anyone knows of a thread about massive sizes then please do link them!

It’s your player data compressed using LZ4 compression. You can select compression in Build Settings window. Default usually gives the smallest apk, but is slowest to load.

Thanks Audimas, to answer my own Q, it was mostly all my Images which were not power-of-two. The size is massively inflated on an android build for textures like this.