Rotation problem.

Hello. I have problem with Unity 3D.
When I converted .max file in 3DS Max to .fbx my Unity somehow changes rotation of character.
When I press “W” key to move forward, character moves forward but his face and animation is set to left side.
Same is when I press another key, character moves to his destination but he is set to different way.

Whats going on ?

I suspect it’s related to this http://forum.unity3d.com/threads/97119-Z-and-Y-Axis take a look and see if it’s consistent. As a solution, you may like to add a child transform to store your mesh & orient that transform so that your face looks the correct way.

Still the same.
When I pressing “W” key character moving forward but his pose is on left side.
When I pressing “A” key character moving left but his pose is on back side.
When I pressing “D” key character moving right but his pose is on forward side.
When I pressing “S” key character moving back but his pose is on right side.