using unity 2023.2.1f1 urp.
A custom shader and material work in the editor but turns up pink in builds. I set it to always load in the graphics settings, put it in the resources folder, created a dummy object with it on, still no luck.
Player logs show the compiling of other shaders but not this one, no error either.
Using Resources.Load works in the editor, but again not in the build.
Any clue what could be causing this?