Steam started the "item shop" for all devs

Target Platforms Desktop
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Basically, it’s like the item stores for CounterStrike and TeamFortress2 extended to all Steam games that will support it. Gamedevs can launch their own curated items marketplace with users-based content, sell them and share the profits with the authors (I suppose Steam takes its share too). Kind of like a potentially infinite supply of micro-DLC and micro-transactions.

So if you intend to do a “customizable” game for Steam you might want to think about the implementation of this feature for more cash-grabbing.

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It will be like EA and Greenlight on Steam, the theory is good, but the people who abuse it will far outnumber the people who use it correctly. Expect to see a ton of half-done games

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There are already half done games - Early Access

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