Something very strange has happened to me on admob with my game on android. For months my 1st game TorpedoRun on IOS was getting an admob ecpm of around 40-80c maximum which I thought was pretty rubbish. Then I released an Android version of the same game and for weeks I was getting around $7.00 ecpm for the android version but still a rubbish 80c for the IOS version.
I concluded that Google must be biasing ecpm to Android games on admob to encourage developers to put their games on that platform. SO like an idiot I published my second IOS game onto Android thinking I’d get another game hitting $7.00 ecpm.
Within a day of publishing the second android game the ecpm on the 1st one plummets down to 70c, and the new second game also gets a paltry 70c. What happened? How did publishing a second game kill the ecpm on the first?
Anyone else had a similar experience?