Text effects like in wings.io

Anyone know how I could go about creating a text effect like the text that follows the planes in wings.io?
www.wings.io to see example. I tried messing around with text meshes a bit but I’m not sure if that is the right direction to go in.

I’d probably make sprites for each character of the alphabet. Use these to make words, where each character sprite is linked to the previous with some sort of Physics link, perhaps a spring would be good.

Thanks. I’ve used that approach before for other things but had not thought about it for this. good idea. Thanks.