For a comparison of how the image uploads to how it should look check this.
Click the image to toggle between what unity discussions does vs how it should look. It should be apparent even on an SDR display but ideally an HDR display should be used.
in either case it shouldn’t be converted to jpeg. if anything maybe do a more compressed avif, the avif i uploaded was 16mb which I can see is high, but i’m sure it could be much smaller if compressed further.