Thought on iPhone marketing services

Unity Engine
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1

Hey guys, it seems like publishing a game on iOS can be hit or miss for small independent developers. I was researching companies that offer merketing service for iOS app and games. The help to get you name out there and not get lost in the giant crowd of games on the app store.

Has anybody ever used such a service? If so, what was your experience with them? If not, what’s your opinions on the matter? I’m trying to decide if it will be worth it for me and how much to spend. currently looking at this company

http://www.apalon.com/iphone_marketing.html

They have plans starting as low as $399. Though the higher plans seem to offer a lot more. They even have a plan that guarantees to get you in the top 50 in your category. Has anybody here ever made it that high in the rankings? Does being that high guarantee a high volume of downloads? I guess if it did then it would mean you would easily be able to make the money to cover the marketing costs right?

2

Yeah, I have been solicited by a few marketing services and I am still debating whether to go with these types of services or go with a publisher. These days, with the competition as fierce as it is, I am starting to lean toward the publisher route myself.

I doubt these services can get ANY app or game in the top 50 but if your app/game has value then it doesn’t seem like it can hurt. If you do go this route, please come back and let us know if it worked for you. I haven’t seen any threads titled “App marketing companies are scammers” yet, so maybe developers have been getting a fair deal using this?

3

Does anybody know what determines the rank? Is it just based on number of downloads, revenue, or rating?