You’ll probably get as many answers as people who post.
I like cartoony characters and style but with PBR surface properties. That Dragon Quest 11 video that neginfinity posted is a good example. Also games like Yooka Laylee, the new Spyro-the-Dragon Trilogy remake, and Overwatch fall in to that category.
I try to make my own characters (so I don’t generally buy characters on the Asset Store) but I often buy modular environment assets that suit this style. To a certain degree I can adapt both realistic and toony assets to my style, by making adjustments to the materials. If the materials are not PBR, then I can make my own Metal/smoothness maps if I need to. I always prefer normal maps, though, because I have trouble making those on my own.
for example, the screenshots that I posted here:
WIP Small Works Art Thread page-148#post-4405714
The environment was made using mostly the following:
Top-Down Caves Environment | 3D Fantasy | Unity Asset Store
Cave Formations | 3D Environments | Unity Asset Store
Stylized Rocks | 3D Landscapes | Unity Asset Store
I bought these assets because they are all in that borderline zone where they’re not cell-shaded toony, but also not completely realistic either. I did not use any of the assets as-is, though. I like everything to be smoother, shinier and more brightly-colored than real life.