Understanding and Enabling of New Release Discount ⭐ on Unity Asset Store

[makaka-org]

When you Publish an Asset on the Unity Asset Store, you have the Only Chance to set an Initial Discount that called “Launch Discount”.

Discover My Complete Tutorial for Publishers to Learn More.

New Release Discounts allow all new asset packages to be discounted automatically at launch and can be applied to any new asset priced $15 or more:

• Launch Discounts can be: 10%, 30% or 50%.
• Sales Period can be: 1 or 2 weeks.

Next, the price of your discounted asset cannot be decreased for six weeks following the sale’s end.

Official Global Analytics says

Participating in the New Release Discount will – on average – bring in more revenue for an asset than not participating.

Over time, the benefits will diminish.

Where your asset will appear

• Main Page contains “New Release Discounts” section.
• Search has “New release discount” filter.

Asset will get the next badges

• “New Release”
• “50%”, “30%” or “10%”

So this is a useful marketing technique to improve your business deals.

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[CodeSmile]

@makaka-org

“50%”, “30%” or “10%”

And if I remember the publisher’s forum thread correctly, most publishers would strongly recommend the full 50% discount. If in doubt or if it’s your first asset, pick 50%.

[makaka-org]

This applies to any sale, not just the New Release Discount.