Your query should reflect what you are looking for. Instead of checking if a query returns no result, your query should return the entities that don’t have the tag component. Something like :
[UpdateInGroup(typeof(SimulationSystemGroup))]
[UpdateAfter(typeof(SpawnEntitySystem))]
public class Example : ComponentSystem
{
private EntityQuery _query;
protected override void OnCreate()
{
_query = EntityManager.CreateEntityQuery(ComponentType.Exclude<Tag>());
}
protected override void OnUpdate()
{
EntityManager.AddComponent<Tag>(_query);
}
}