Unity and external CMS - like WordPress

Absolute beginner question:

Our unity app needs to play/show large images, videos, audio files.

Idea is to store them in a Content Management System (CMS) like WordPress.

Is this possible / a good idea?
Easy to archive?
Is WordPress a good idea?

I believe this requirement isnt new.
So some tutorials should be available, or? Where to find?

Thanks in advance!

I figured it out that there are asset bundles… lol … Sorry I was an absolute unity beginner when I posted the above bullshit. Sorry.