Unity Web Player in Facebook: How to set the application name ?

We created a Facebook Application by using Unity Web Player.

The bar on the right side of the FB screen shows the caption “User x is using Unity Web Player | Webplayer”

Is it possible to change this to the application name?

For testing purposes: http://apps.facebook.com/buildville

I had a look at parametrizing the embedUnity-Call (http://unity3d.com/support/documentation/Manual/Working%20with%20UnityObject.html), but there seems not to be an additional parameter.

The HTML script starts:

<head>
<title>BuildVille</title>
	<meta http-equiv="CACHE-CONTROL" content="NO-CACHE">
	<script type="text/javascript" src="facebookUnity.js"></script>		
	<script type="text/javascript" src="http://webplayer.unity3d.com/download_webplayer-3.x/3.0/uo/UnityObject.js"></script>
	<script type="text/javascript">
	<!--
          var uid;
          function setUID(puid) {
              uid = puid;
          }
	function GetUnity() {
		if (typeof unityObject != "undefined") {
			return unityObject.getObjectById("unityPlayer");
		}
		return null;
	}
	if (typeof unityObject != "undefined") {		
		unityObject.firstFrameCallback= function() {	
			GetUnity().SendMessage( "FacebookController", "SetUID", "" +uid );
               	checkAndSendRequestId();

		}
		unityObject.embedUnity("unityPlayer", "WebPlayer.unity3d", 720, 540, params);

	}
	-->
	</script>

That string is normally in the default HTML generated when you build a Unity WebPlayer - as the HTML document title, nothing to do with the embedded unity object.