Hi all… I’m a bit annoyed…
All icons/tiles are defined, but after building through unity’s “Build and Run” my app tile shows me the unity logo.
If I build and deploy through the VS, the tile image looks correct, but after packing to the store (through the VS) the tile again shows me this unity logo.
Please, help me to find and replace this damn png. 
That’s weird. So when you export the solution, all images included in it are correct?
The tile images are in Assets/Tiles/ in the project that Unity generates. You’ll need to replace the FlipCycle ones. The Large one will not be used by default but you can add it by editing Properties/WMAppManifest.xml (double click it, tick “Support for large Tiles”, and provide an image for the Large tile)
You’ll also need to replace Assets/ApplicationIcon.png, this is the icon that appears in the application list when you scroll to the right of the start screen (and in the games hub).
You can safely delete the unused tile images and application grid image
EDIT: This is assuming youre building for Windows Phone, Windows Store might be a bit different
Thanks for your responce…
I manually defined all graphics in solution.
Seems I use the wrong builds. I used unity-appx from <bin\ARM\Master> except VS-appx from <\AppPackages>.
But I can’t check “the tile situation” of new builds because of strange behavior of Package version number:
It was 1.1.3.4 but now with appxbundle from <\AppPackages> I see the number: 2014 1126 1521 4435 (looks like date dependent)
How can I change my Package version number back to favorite format?
Ok, I found that all packages from <\AppPackages> have own date-dependent version numbers.
So, I have jumped back to <bin\ARM\Master> folder and now trying to submit new version with manually defined asset graphics…
Hurrah, now it works fine. I’ve canceled all links to images in Package.appxmanifest and only then defined the “Scaled asset” fields.