User acquisition for mobile apps

News & General Discussion
1

Hi,
I’m doing some mobile apps for over two years with Unity, everything is going pretty great.
I start doing plenty of crappy apps but with a pretty nice income for the amount of work i spend on it. Now that our company have a decent stable income we decide to focus on some more serious applications.
So we create a Fitness app, we video-recorded 100 fitness positions, our app is not yet as good as freeletics or runtastic but we’re getting closer. Our ARPU is ~0.25$.

I’m doing some Facebook Ads and Adword(universal campaign), but with a pretty low volume to keep a price which is not killing us.
Right now we get user for roughly 0.25$ but if we want to scale it up, the price per download is going up up up pretty fast :slight_smile:

I want to try Unity Ads, but we have to deposit 1000$ at least to start and some people told me i won’t have better price than Facebook or Adword anywhere else.
Our target is Europe and North America.

What are your best way top get some user?

2

Hi @Simon75012
You can launch a user acquisition campaign with one of the ad networks. There are lots of them, you can compare the features they provide and start cooperation with them. You can opt for managed service when assigned manager helps you to set up the campaign or work via Self-serve platform which allows you to work on your own.