Hi, i have a game which i consider as performing and i would like to start acquire more users with unity ads. my question is, how much is the average cost for user acquistion with unity ads.
in order for me to start advertising, unity asks to deposit a minimum of $3500 into the marketing budget. and being a solo indie as myself that amount of money is a lot. and i dont plan on depositing $3500 into unity just so i can figure out the average cost for UA
Hi,
If you would like to start UA, you can follow this:
Getting Started: A guide to user acquisition
https://unityads.unity3d.com/help/advertising/getting-started
Design Guide for Campaign Creatives:
http://unityads.unity3d.com/help/advertising/campaign-design-guide
Best Practices used to Optimize Your Campaigns:
https://unityads.unity3d.com/help/advertising/campaign-optimization
Advertising FAQs:
https://unityads.unity3d.com/help/advertising/advertising
If you would like to contact some agents to get more suggestions, you can contact smb-growth@unity3d.com.
There’s also lots of info on User Acquisition over the internet. Here’s an interesting piece on user retention and monetization In-App purchases: different approaches to monetizing your app