Since Unity doesn’t support mesh morphing, I can’t use morphing to change UVs dynamically. So I tried to export a texture offset animation by animating the offset in the material (in Max).
Unfortunately it looks like the fbx export (max08/fbx200612) doesn’t export the texture offset animations.
I could emulate the anim with a bit of script, but for future reference, can we produce UV anims with the FBX format?