Does Viking Village have some kind of tone mapping or post processing that makes the colors more vibrant and saturated (and good) ? When I grab the color image from the camera render target it does not look nearly as good as the final result. I’m not seeing any post processing (besides SSAO) or other settings that would explain the difference.
As a aside, I had done this experiment where I took Viking Village URP, switched it to Built-In, and then changed all the shaders to the standard specular. The camera render buffer from URP looks like what Built-In produces. URP is doing something else besides “normal” rendering.
Tips:
Switch to the Linear color space when you are using built-in pipeline
Use high dynamic range as Grading mode in your URP Asset
Enable HDR for both pipelines
Color settings: ACES tonemapper, gamma, exposure and contrast is the most important part of the good looking graphics and colors