Hi all,
I have recently been contacted by WMG (WMG Programmatic Platform, USA) and they asked me to add some more entries to my app-ads.txt file on my domain. I was wondering why they would ask me that. Aren’t those entries already included in the list I get from Unity Ads and if not then why not?
Here is their message:
We like your games and have a proven track record of increasing revenue for apps. WMG is already cooperating with you through third-party partners; however, it’s not the most effective option.
By adding our app-ads.txt lines, you will significantly increase your monetization revenue even now. Please let us know if you are able to update the app-ads.txt file.
google.com, pub-8309773808661346, RESELLER, f08c47fec0942fa0 rubiconproject.com, 19652, DIRECT, 0bfd66d529a55807 criteo.com, B-059025, DIRECT, 9fac4a4a87c2a44f themediagrid.com, RIX2M5, DIRECT, 35d5010d7789b49d freewheel.tv, 1604590, RESELLER freewheel.tv, 1604595, RESELLER opera.com, pub9852117236224, DIRECT, 55a0c5fd61378de3 onetag.com, 5d0d72448d8bfb0, DIRECT e-planning.net, 4aee56d1adc59f29, DIRECT, c1ba615865ed87b2 sharethrough.com, 2f18331a, RESELLER, d53b998a7bd4ecd2Another possible way for us to work together is to integrate directly via VAST, which is also >recommended, with high CPM and coverage.
Looking forward to hearing back from you to discuss the opportunity further.
Also, why the hell are all Unity services lumped together in one sub-forum. This is pure chaos. ← Oh, okay I can fliter by this category, okay. Still very poor UX since the text in the overview does not show any indication that it’s a LINK and once you are in it’s hard to notice you can filter rant-end