Currently I am just a person (no team, no LLC, no official company name). I have gotten super close to having a fully functional prototype and want to run the game with ads. So I am wondering what is needed and what is recommended to go about this properly.
To sign up with Unity Ads, it states I need a company name, is this formal, or is this an informal name?
You can sign up with your own name – or a studio name / label if you have one – as the company name. It doesn’t have to be a legal entity. It helps to use the same name that shows up on your bank account, though. But you can specify the bank account details independently when it comes time to submit your first invoice for earned revenue.
You can find more details about payment details in the Unity Ads Admin under the Account Balance page.