What is the average CPI for free casual mobile games

[mniazi]

Hello my fellow game developers!

This must be a very noob question, but yet a very important one to know as a beginner!!!

I am currently working on my casual mobile game, and want to promote it in North America and Europe once its done.

I need to know what the average cost per install is for a free casual mobile game??? This way I can calculate the approximate amount of downloads I can possibly get based on my marketing budget.

So please help me!!

I know there is not 1 answer, but if you want, you can tell me what your experiences are!

Thanms and kind regards!

[enhawk]

@mniazi

Hello my fellow game developers!

This must be a very noob question, but yet a very important one to know as a beginner!!!

I am currently working on my casual mobile game, and want to promote it in North America and Europe once its done.

I need to know what the average cost per install is for a free casual mobile game??? This way I can calculate the approximate amount of downloads I can possibly get based on my marketing budget.

So please help me!!

I know there is not 1 answer, but if you want, you can tell me what your experiences are!

Thanms and kind regards!

Depends on the network. But it’s usually based on your daily budget, if your ad is good, the CPI will be lower.

If your ad is a bit naff, or marketed to the wrong audience, your CPI will be higher.

[SF_FrankvHoof]

Cost Per Install (CPI) Rates (2023) - Business of Apps
Posted Jan 27 2023… So that should be fairly recent.