I would love to know how i can animate Textures like ths:
would be grateful for hints how this could be achieved!
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That looks like a shader to me.
Shaders, Im pretty sure there is a free example on the asset store. One that animates bugs moving over a floor but its all in the texture. You can take a look at that to see how they did that not sure how its called though its pretty old as well like pre 3.5 
Thank you very much, unfortunatly i have no experience with Shader programming. 
Will search for the example you mentioned.