Hi Everyone,
I’ve been keeping an eye on my Play Store listing since I launched a game several weeks ago, and I’m starting to notice my total installs number floating away from my active installs number.
I’m wondering, can anyone give me guidance on what a good ratio of active installs to total installs would be? What kind of ratios do you see for your games? Currently my active installs represent about 60%-70% of my total installs.
Thanks!
well I have only 24% now 
. It was about 80-90% the first month but when it dropped from the ‘new list’ the ratio started to drop really fast because I only got about 30-50 installs a day and uninstalls didn’t reduce as much.
Now it has been a little bit better because the game seems to be easier to find on the Play Store: 200-300 installs daily and currently the daily active/total ratio is about 27%…
About 19% at the moment from 2.5 million downloads. This is a free application, so 1 in 5 users keeping the app installed is a win for us.
Thanks guys, that gives me a good basis for comparison.