There are so many ways to promote app, but not app the promotion methods are useful, they are just time-wasting and money-consuming. Here I will list the most recommendable app paid promotion methods, to save your time and money, promoting your app efficiently.
Facebook Ads
Facebook’s ads platform is great at letting you laser target your desired audience by their interests, location, and much more. Facebook Ads can also let you retarget people who have downloaded your other apps or visited your website.
Twitter App Cards
Take advantage of all of Twitter’s features by using App Cards to promote your app. The App Card allows you to showcase your app directly within a tweet and have users preview an image, a rating, and a short description of your app right on their timeline. Users will be able to download or open your app easily with just a single click. Additionally， Just like Facebook Ads, Twitter App Cards lets you narrow in on a targeted audience of your choice based on device, operating system, and more.
Forum ads
Direct highly engaged traffic straight to your app download page with relevant Forum ads. And with relevant forum ads you’ll connect with quality leads who are ready to convert.
App store Optimization
App Store Optimization (ASO) is the SEO of the App world, and a key part of mobile app marketing. The more you can do to optimize your App store listing page, the better your App will rank in the App stores – making it easier for potential users to discover you. You can do it by Conducting keyword research to find the best keyphrases to target. Creating a winning copy for the description and use the keywords in it. Also creating an eye-catching title, and add screenshots and a video. Asking your users to rate and leave reviews. If you want to know more, you can consult some aso companies, like asotop1, which can give you professional aso advice.
App Store Search Marketing
It is Apple official Ad bidding optimization, which referred to as ASM. It is created by Even Kang, from Decimob. ASM advertising show the two main factors are: relevance and delivery price. Charging model for the CPT (Cost Per Tap), that is generally referred to click charges. Data shows that over 65% of downloads come directly from a search on the App Store. So it is a good way to increase your app downloads in short time. Many iOS developers have started to do the App Store Search Ads.