When importing baked textures into a new unity scene its soo dark

Hi,
I am baking a texture in Cinema4D, it looks nice and bright, creamy color with nice shadows… when i import it into unity it turns into a dull, darker texture that looks really ugly.

I tried to turn up the default render color, but i am not sure if i am supposed to do that. Anyone have any advice? also i am not using a lightmapped shader, just a diffuse shader with the color set to white.

A lightmapped texture wont behaved as one if its used as a regular texture. You need to use it in the correct lightmap slots or as part of an emissive (self illuminating) material.

even if its already blended in photoshop and exported as flat png or whatnot?

It sounds as if you don’t have a light in the scene.