Where to sell games?
steam, itch.io, kongregate, gamejolt.com, the app stores, from your own website
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Clarifying this a bit you would use third party sales widgets like the Humble Widget linked below.
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Kongregate is probably the best place to start. It has decent traffic, and no quality bar.
Once you have cut your teeth there move on to better paying markets with higher barriers to entry.
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The question on creation of games for the web. Is it possible to make games with sprites from other games? Old games, for NES, Sega(I will build a fighting game with characters such as Naruto, Bleach). Or take only games with unique content?
That would be violating copy right laws and is something you should not do.
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Gamejolt has a button, at least on my dashboard page, that links to the latest dmca list of games. It was from Nintendo asking them to take down over 500 games on their site that used sprites, characters that were derivative of Nintendo characters, or sounds from Nintendo games.
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They have a blog entry concerning it and a list on Github with the 562 games that were ordered to be removed. Said games are promptly locked by Gamejolt making them inaccessible to everyone but the developer (so you won’t lose anything important).
http://fireside.gamejolt.com/post/dmca-notices-for-fangames-bzc9h583
https://github.com/gamejolt/dmca/blob/master/2016/2016-09-02-nintendo.md
If you do not own them then you need permission from the actual owners. That said you’ll almost never get permission.
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I’m buying good games 
But yeah, using copyrighted characters isn’t something to play around with.
What type of game you’ve made, KirillKun?
I still think and learn in parallel Unity