These are the two logos which we are thinking of using. We are going to be going into merchandise, games, comics and general entertainment. We can’t decide which one to use. Two of the group prefer the second one because of it’s wackiness and another member of the group prefers the first one because of the professional vibe it gives off and the simplicity of it.
Which one would give you an easier time remembering the brand. Which one gives off the correct vibe for what we want to do? In general which one is better and why? Thanks
The second one makes me spend too much time trying to figure out what those items are behind the letter W…
The first one doesn’t tell me what the 2 backwords 'C’s have to do with Wicked Devs.
Personally I prefer the 2nd one WITHOUT the stuff behind it. I like the stylized W. Maybe simply color it in a wacky way?
The first is boring - 90’s style. The second is more interesting, though it needs a few iterations - the W in the middle is more boring than the colorful bits on the side. Keep iterating.
The fist is better because it is clearer and easier to USE… the second one has too much noise and the text is too squished together to see what it really says easily… make things easier to use.
That said the circular shapes in the first logo make no sense… in what way do they symbolize wicked devs? … seems like you just picked a vector object shape and slapped it above your text… your logo should symbolize your company and I don’t get what the shape represents at all.
I prefer the font and layout from the first one, but agree with @imaginaryhuman_1 about the abstract vector shape. A cauldron, broom stick or hat would be more wicked looking
The image in the first logo is not strong enough (concept and art wise) to occupy so much space, while the second one has nothing to do with the word “wicked” so I would consider it out of contest. The third one has the best lettering but, uh, just a W for a logo is kind of weak. I would suggest to take a break and then try again
Wow guys. Wasn’t expecting so many comments. All your comments are very valuable. We have now rounded it down to this. Is this better than any of the ones before? We want to stick with the interesting feel to our logo. We want people to be intrigued and it seems it’s doing the trick. No copycats
But seriously. What do you guys think of the visibility of who we are. Does it clearly show WickedDevs? Does it keep the interesting feel to it?
Sorry to be a little critical here; but the alphabet letters, blocks, and heart in the back ground sort of give it a ‘preschool’ look and it doesn’t feel ‘wicked’. Just my two cents
I agree with this entirely. The image you’re projecting is completely at odds with the name you’ve picked.
“Wicked” means either “evil” or “90’s slang for ‘cool’”. I have no idea which of those meanings you’re trying to convey, and your current logo just makes no sense in either context. It looks friendly and nice rather than evil, and I’ve never personally considered pre-school to be cool.
I suggest dropping the Photoshop or whatever you’re using, and figuring out a basic outline that gets your general meaning across. I think you’re getting hung up on the fancy rendering of the thing before you’ve picked the right thing. Settle on a solid concept before you try to dress it up. If it can’t get your meaning across when sketched on paper with a pencil then no amount of fancy rendering is going to fix up its fundamental flaws.
(If you want to be able to post online easily then just restrict yourself to one or two colours and the pen tool or whatever. Pretend that you’re doing it on paper and restrict yourself accordingly. Don’t waste your time going any further. Also, do at least half a dozen different concepts, preferably more, before settling on one, and remember that you can combine bits of the different concepts, and… Heck, there’s books on this. Look up graphic design or concept art processes.)
Thankyou guys for all your feedback. It was all valuable We have decided and we will go with the second logo, but with the word Wickeddevs in a simple colored font.
