Why my alpha dont working

Hi guys!
i’m following shader graph tutorial video and tutorial video it concatenates sample texture 2d with alpha why i concatenate it not working. I mean why isn’t it bright.
Thanks!
8391297--1107276--upload_2022-8-26_10-46-19.png

The alpha value doesnt make a object bright, it makes it transparent.
If you want it bright, take a look at emission.

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Thanks You So much!