Why this small project works on UNITY and not work on iphone

hi.
just want to know, why this small project 2MB works on unity (iMac)
but when deploy to the device, the 512x2048 PNG
is not shown, does not appear.

how can I fix this.
i need this to show user a big 2048 help, or credits. (or info)

or if some body can tell me how show a 2048 (vertial) information on iphone please ?

any help will be apreciate, I need a special help with this please.
here is the URL of the small project to download.

http://www.1572-8.com/aaaa-iPhone-Dev-folder/512x2048pixels_project.zip


thanks

The maximum texture size on the iPhone is 1024x1024. You need to break up the larger image into smaller ones.

really, really thanks.