Well, obviously Unity is expanding into other fields. Surprised that the expectation is that game development will become a minority consideration though, given it’s the most popular game engine.
I guess the concept Unity has is that they’ll be doing all these news reports, all these sports overlays and so on, and that’s expected to become more business than games, along with other realtime graphics applications.
Setting the stage for an IPO is my guess. They probably don’t make enough off just game dev subscriptions to justify the high market cap that all those Unity investors want to achieve when they go IPO.
I’ve made a lot more money using Unity to make ‘not-game’ stuff than ‘game-stuff’.
It’s titled a Game Engine, but lots of industries are looking at it as a Visualization Engine. At the core, that’s what it’s good at. Those industries want solutions and rolling your own takes too long. Unity’s reached a level of recognition where it’s a valid choice to fill those gaps at an absurdly lower price.
I don’t know near as much about this as most of the people here, but from my small perspective I’ve seen Unreal moving towards a more beginner friendly approach, and from my small experience, as a pure game engine, Unreal is just better equipped for that than Unity.
So maybe, sizing up the competition, Unity see’s a better future in avoiding a head-on fight, and instead branching into new territory (not necessariily new territory, but expanding in areas where they already have a foothold.)
Yeah, I can’t argue about that at all, I’m not a programmer. I just see more stuff coming from Unreal that is obviously geared towards helping out beginners, so I got an impression they are wanting to steal some of that market from Unity.
I understand. And the smart beginner is going to find out about this stuff one way or another before they make their decision about what engine to use.
But for the raw beginner who’s going to throw down some money on asset store stuff to make their 500+ player MMO RPG, they won’t know the difference and may be more likely to go for the “AAA” engine if it has lots of beginner friendly content like “no-coding” visual scripting and such.
But, yeah I’m just purely speculating here and don’t want to derail the thread into engine vs engine debate, so I’ll stop procrastinating and get back to work. (How many times a day do I say that?)
I don’t see it. Wishful thinking? (Although I’m not sure why he would be wishing that)
There are much more specialized and better tools for those industries, I don’t see it happening.
Maybe for small independent CG movies, where they can’t really afford to pay renderfarms (but the classic offline renderers are also getting faster, so…).
unity is getting used right now for a lot more stuff than games
a lot of companies are jumping on the interactive advertising bandwagon, and there are a lot of other fields like architecture, design, simulation or simple interactive presentations
so i guess its not really that far fetched that other markets will exceed the gaming “niche”, at least when viewed from a profit point of view
It makes sense for Unity. It’s not that they’re reducing focus on the games market, they’re expanding their focus to include other markets.
I haven’t worked on games for a few years now, and made more money doing non-game stuff too.
If film forces Unity to bump up their rendering/graphics game, then games benefit from that too. Games require the engine remains performant without the GC hiccuping all over the place, which is beneficial for films too. It’s win-win all around.
This is the time to start getting farmiliar with other tools. Not necessarily time to switch or anything, but preparing for the future can put you a step ahead of the crowd.
I can see it becoming their main revenue source more so than their customer base. Guess it depends on what they define as customer base too, are personal users ‘customers’?
Unity would be very wise to learn early on that the repeat customer, the consistent customer is their bread and butter. That is game developers.
These other markets aren’t likely to hit asset store or services anywhere near as hard. And there is solid competition in the movie space coming as hardware improves. All those offline renderers still stand to benefit from GPU improvements while being very closely connected to the DCC packages.
