(+ @GarBenjamin as well)
Absolutely, but this is nothing new. And frankly, this has all been said before. The thing I donât like about the comparison is that with a literal Gold Rush, the resource of available gold will, at some point, run out. Thatâs not what weâre dealing with.
My Take
What we have is a magical Portal from space that appeared out nowhere. Or some people say it was always here, we just never noticed it. Or maybe we noticed it, but it was in a different form before.
From this Portal comes a stream of Joy. Sometimes the stream is heavy, sometimes itâs light. But the trick is that the Joy is not in a usable form as it is. You need to catch it and transform it into something tangible first.
There are those that will tell you that the Portal has stopped producing, and the stream is dry. They used to catch Joy, but havenât had success in years and blame it on everyone coming and taking too much of it. They say it will only come back when everyone stops trying to catch it.
There are the salesmen that say that itâs flowing freely, and you just need these specific tools to catch the Joy! Their tool is better at catching it than their competitorsâ, for sure. People that bought that tool seem to confirm itâs a great tool for catching the Joy, even if they havenât caught any themselves. Because they want to believe it will work for them.
Then there are the old men sitting in the shade nearby, not actively chasing the Portal or its products, but maintaining an interested eye on those who are. Those that listen to them will hear them say it doesnât matter the tools you use, necessarily, but there are a specific set of actions you can perform that will increase your chances of catching the Joy. Have those old men ever caught any Joy themselves? No oneâs really sure.
Wandering around through the crowds are the consultants - shouting how they alone have the secrets for consistently catching Joy and refining it! For a small fee, theyâll share their secrets with you, and even follow you along and tell you how to use your Joy tool properly.
Every now and then we catch a glimpse of someone running from the Portal back to town, an enormous bucket in their arms overflowing with Joy. That gets us all the more excited to catch some for ourselves, so we ask them what kind of bucket theyâre using, what tool they used to catch it, where were they standing when they caught it, what had they eaten that morningâŚ
The truth is, none of us know what the secret to success is. The Portal is too strange and unknowing of an entity for us to predict with any accuracy. Sure, there are facts we know that help (you canât catch Joy if youâre not trying!) and things we know that donât work (hold your bucket right-side up), but really⌠everything else is not just anecdotal evidence at best, it also changes with the mood of the Portal.
What games are popular today may or may not be popular tomorrow. An amazing game may find success, or it may not. Marketing could help you immensely, or it may amount to nothing but wasted time and money. Using this engine, or that graphic style, or whatever theme and genre combination may or may not lead to fame and fortune.
There are more failures today because there are more people trying. That doesnât mean the market is gone. But it does mean that if you go into this game thinking youâre going to be the one that makes it big, youâre doing it wrong. If youâre a hobbyist and not enjoying yourself while chasing your dream, you need to find another hobby. If youâre a full time indie without a solid business plan on how to survive even if your game doesnât sell a million copies, youâre a horrible businessman and should look for work in a different career track. If youâre a professional game developer, well⌠youâre probably not reading this because youâre busy working.
Analyzing the game market seems borderline pointless to me because of how it changes. The one consistent thing I can identify is that people like things that interest them. Whether that means a fun game, a hard game, a wacky bug-riddled game, or whatever. Whether it means a gorgeous game, one that triggers their nostalgic sense, or one thatâs just⌠different. Instead of trying to find the formula, just make something interesting.