ezone
July 24, 2009, 9:23am
21
If anyone is still wondering about the value of lite versions, check out this thread on TouchArcade, RE: Rope ‘n’ Fly and it’s #3 paid app ranking:
http://forums.toucharcade.com/showthread.php?t=18144&highlight=rope&page=3
Does anyone keep any stats on click through rates from a ‘Buy now’ type button in a lite application? I would imagine it’s easy to setup by having a server that keeps log of clicks coming from the app. and then forwards the user onto the App Store page.
Funnily, for me I disovered that the attempts I made with lite versions were not good, they did not drive sales. A few per day, but not really noticeable.
After that experience I started putting in ads into the lite versions and found out that this is a good and steady income instead of having lite versions try to drive sales. Meanwhile I’m more and more producing just free games and see my daily ad income grow day by day. The benefit I see is, you have a next to none production risk as there is always ppl. that download free versions and play them and the ad income is steady and do not drop as it is with sales. Sure, there is not a big chance to make a #1 hit like Zombieville, but at least a good and steady income.
Does anyone have a particular ad agency/service they can recommend for this?