What does ‘eCPM Average Today’ mean in iADs?
Mine says $45.
Estimated Cost per 1000 Impressions for the day. This is usually based on CTR (click-through rate) averaged over 1000 impressions. If you get lower CTR, your eCPM will drop, and vice-versa.
So you’re getting roughly $45 per 1000 impressions.