Not sure if this is the best forum for this post, but it might be a WIP thread…
I would like to ask for your input on what marketing strategies you use/used to market your games, which is a very big part of the industry (making the game is only half the story!) and I don’t think is it that common knowledge, and also how effective each you think they are.
I can start of the list/suggestions:
Youtube gameplays/reviews.
Dev blogs
Steam curators/reviews
keymailers
give aways /discounts
publish/advertise on multiple platforms
Write to relevant forums, make aware of game
Post on social media: twitter/insta/FB
Discord/Twitch sessions
Post on Made with Unity
I would like to hear your thoughts / entries and how you think how well they work.
Good ideas, but all of this is just shrapnel without a strategy. I recommend Chris Zukowski’s Gamasutra articles on creating a sales funnel. I’m no expert, but that’s what I’m using for my game, because any strategy is better than no strategy
Somewhere you can document your progress and look back.
Youtube / or other video platoform, to put testings and demos.
Social media, again, where you can document stuff.
Or at leat a forum for the game project progress.
