What exact reason of rejection of update submitting to google play?

So I get this email after I tried to up

date my game on google play,


This is a notification that your application submission, (my game name), has been rejected. If this submission was an update to an existing app, the version published prior to this update is still available on Google Play.

Please address the issue described below, then submit an update with your changes.

REASON FOR REJECTION:Violation of the Google Play content rating policy.

These guidelines apply to all content in your app, including user generated content, in-app products, and advertisements.

After a regular review, we’ve determined that your app has an inaccurate content rating. Please retake the content rating questionnaire for your app and resubmit your app for publishing.

All submission rejections are tracked. Repeated rejections due to policy violations will result in app suspension, at which point this app will count as a strike against the good standing of your developer account and no longer be available on Google Play.

If you feel we have made this determination in error, you can submit an appeal on the Google Play Help Center.

The Google Play Team


Problem is, in this email, they didn’t let me know the exact article I wrongly answered, so I don’t know what to change now.

My game is really no related with any drug, violation, gamble, sex, etc.

So I checked completely and sincerely at content rating system, so result was 3 years old,

but they rejected 3 times, and as they said, they scare me that continuous rejection may result removal of my game from google play.

What the?

Why is the reason?

Already I replied to that email, but not answered yet.

so I guess you just want us to make stuff up.
just to pretend we saw your app , to pretend we can solve your problems with ZERO information.?

OK from the information you gave me it’s because you’re targeting 3 year olds with explicit sexual content

@ I have the same problem as the OP - in my case it’s a casual game (clickin on cats) - I did the same as the OP - answered all questions of the content rating to the best of my knowledge, got the same rating as him and was rejected as well with the exact same email as the OP.

However I got some ideas what could cause the issue:

  1. I intend on using admob. It’s not actually setup yet, but who knows, maybe scanning the APK or the manifest google determined (surely in some automated way), that I am referencing the admob library
  2. I am using Unity but that should not matter
  3. I am also integrating Google Play Services. This is actually the one thing I can imagine causing this.

If anyone has a good guess I’d be interested to hear it, for now I’ll try to retake the content rating questionnaire, and answer the data sharing questions differently.

P.S OMG I just realized one of my icons is a little turd (or “poo coils” how they call it) xD - it’s cute with eyes and stuff but that could actually be a problem…