Thanks for doing this, although I personally didn’t think much of the previous articles, I greatly appreciate the effort you are putting in to at least try to get some quantitative information about female gamers. As such this video (just started watching) is a fascinating insight.
A few comments (i’ll probably add to these as I watch) Like I said I do appreciate the effort you are putting into this and don’t let my comments take away anything from what you have so far achieved. Just if you are going to do this, it would be cool if you can build on the experiences to obtain improved data points in the future.
1. The Production
I know you mentioned the audio has problems, but the constant relatively high pitch whistling sound is so distracting, can you not run it through some filters to minimise it?
Ok so you only had a single camera, but I couldn’t help laughing when you cut to the host asking questions. It seemed so obvious that it was done at a later stage and they were trying to ‘act’ the question. Unfortunately for me it was really distracting as it just didn’t come across as being genuine ‘in the moment’ and brought down the quality of the production.
Actually the whole production really lets this down, with off-camera interruptions, the position of the host, with her back to the camera, the ‘crossing the line’, when switching from the viewing the panel to see the host. The poor framing, audio quality , its almost impossible to hear some of the answers.
I know it s a bit picky, we should just deal with it, but honestly you’re doing good work here, don’t let it down with poor production. Hopefully this is an area that you can improve over time. Indeed I even wonder if its worth investing in a kickstarter or similar to get some funding to do all this properly. I’d be far more interested in funding an unbiased, detail examination of what women gamers what from gaming than the gender war stuff that has been on Kickstarter recently.
2. Data Points
About 5 minutes into the discussion I realised that whilst it was interesting to listen too I wasn’t absorbing the details that the women were coming out with. I didn’t know who was who, who liked what type of games, and lost many other interesting comments they came out with (such as one dual screening games/other stuff on PC). It would be really useful to have some document breakdown of the key points they brought up.
3. People are often poor at providing impartial information about themselves.
This is a really big issue during the interview stage, though one which I’ll admit is difficult to address and most likely will take you some time to work out how to address in terms of obtaining ‘reliable’ data. Its also very likely that this simply wasn’t a concern at this stage, but it is going to be vital in the future.
The problem is of course is that it can screw up the results and data you get. What makes it harder is sometimes it done at a concious level, other times subconsciously. For example a number of the women featured seemed highly nervous during the interview stage (not unexpected, I would be too in front of a camera), some looked as though they were in front of a firing squad or back at school and that giving the ‘wrong answer’ would make everyone laugh at them. So much so that I had to wonder about some of the answers as to the ‘truth’ of them. That perhaps they were adjusting their answers to fit in with expectations, such as how long they played (either saying more or less hours than they actually did) or their use of defining themselves as a ‘casual gamer’. I’m not saying they out-right lied about anything, just in life I think we all ‘massage’ certain data to fit in with expectations. Neither is it as simple as saying they all under-estimated or over-estimated their game playing time, it varies from person to person, their current state of mind, the current environment etc.
I know this sounds overly critical and it is meant to be, but only in terms of wondering how one might get more ‘reliable’ data in the future. Its just something to consider, though I suspect getting such reliable data may be out of the scope of both what you are trying to achieve and what you are able to achieve within your means. Its the sort of thing you really need to find experts in regard to extracting reliable information from people and that’s not cheap.
4. Leading questions
A couple of times the host interjected and appear to be ‘leading’ the person talking. E.g. When talking about what they don’t like, and repetitive, they interject ‘you mean like FPS’.
Interesting Discussion Points
1. Definition of ‘causal’
Interesting how they keep describing themselves as ‘causal gamers’ especially as the other information some of them give are at odds to such a label. What would have been interesting (maybe you do this later) is to have asked them what they define or understand to be a ‘casual gamer’. Better yet ask them why they consider themselves to be a causal gamer.
2. The Depiction of Women in Games
I thought it was interesting that when discussing ‘damsel in distress’ the conversation quickly turned to unrealistic depictions of women in games, but it was really hard to know if it was a ‘big’ issue or not as it was coloured with (nervous?) laughing and they ridiculed it rather than put it out as say offensive’. But then one women mentioned that she was increasingly becoming annoyed with the move to make women in games shorter, because she was 6’ 1" in real life.
It was kinda strange, none of the women seemed adversely offended with the depiction of women in games, yes they identified scantily clad females as being silly, but it was the inability to have a realistically tall women that ended up annoying one of them. Its just odd that she picked out that feature over any other and the question might be is it a problem with not being able to embody certain of your own physical traits in the character you are playing?
It does come up again later though, where they do wish that they could create characters that aren’t as overtly sexualised. Though I’m really questioning exactly what they do want here. They mention realism several times, but do gamers really want to play boring, dull, looking avatars? Is it something that women want but men don’t?
Again it goes to the issue that quite often gamers/people will ask for one thing, but actually want or do something completely different, that people can be poor judge of what they really want. That they want choice, but in the end never actually choose those choices. It also ties into choice and consequence that is brought up, yet frequently gamers will simply reload if they view the consequence as being bad, so in lieu of preventing user saves to avoid this (which can be bad on many levels), the gamer normally changes any game consequences to their desired outcome.
It also brings up a bigger issue as although this is sometimes discussed in the context of games that allow character customisation, it appears at times they want this for all games, but that it hugely problematic as if they also want strong storylines, changing the appearance of a character could seriously cause a disconnect between the character and the story.
Violence ok depending upon setting
Strange that two of the women felt that violence was only acceptable if it happened in a fantasy world as opposed to a realistic world (GTA was given as an example). Not that I think this is a gender difference at all, just odd that people can justify violence based on the setting and that it should be removed from any resembles to real-life.
Flipping the main/side kick role
20 mins in and this is as far as I can tell the only really unique insight into what women want in a game that isn’t also desired by men and even here its questionable. I know I wouldn’t care about the gender roles I play in a game, if they were swapped or not. Though I can appreciate that the abundance of main=male, sidekick=female games may be grating after a while for women gamers. That it could certainly be felt like it was side-lining their gender.
Summary
Ok this is what I don’t get. You claim it was ‘enlightening’, that
Yet apart from a couple of very minor points some of which I highlighted above, there is not a single thing to have come out of part one that these women gamers want that male gamers don’t want. The vast bulk of their replies from wanting dynamic storyline’s, more choice, less repetitive games are frequently and loudly asked by male gamers too.
What’s worse is that these aspects are being delivered already, just not in the typical AAA market, so its not that they aren’t being explored, just that without effort on the part of the gamer, you will not discover them. Sure it would be great if AAA could also make this jump, but as astutely pointed out by one of the gamers on the panel, they can’t afford to take that risk.
There was only one aspect in this first 30 minutes that had any affect by gender and that is the treatment of women gamers in MP chat. Though it should be noted that they aren’t not exclusively singled out, dicks will be dicks to both men and women.
So in conclusion, i’m rather disappointed with this first part. Hopefully the next two parts will bring some new valid information, but at present it just confirms my opinion that want men and women want in games isn’t that different. Just that the current market forces tend to focus on AAA and those games simply don’t present the broader horizons that both genders would like to see.
However having said that i’m also not sure that asking gamers what they want is the best way forward as it often seems to be based or worse entrenched on previous knowledge. That is there may be really interesting gaming concepts that aren’t even on anyone’s radar, because they are so far out of the scope of what we consider games they can’t even be conceptualised. Whether these ‘future’ games will have more of a gender split is unknowable, we’ll just have to wait for the evolution of gaming to get there.