You know that feeling when music seems to speak directly to you. You sense that you have something great within you and that one day this feeling will have transformed into something that other people can see and when they do, they will get the same feeling of liberty that you feel right now. This, my friend, is inspiration. We have all felt it and we know it to be catchy, infectious and uplifting. Yet, we see so little of it. It doesn’t make sense. Inspiration is instead a luxury, or even seen as a service that a loud man in a suit, on a stage, holding a microphone and talking about money, is doing. I too have been guilty of emptying the word by attaching it to sloppy clichés, but really, does it need to be this way?
I would argue that the simple truth is that most people live in a world where expectations are set at “good enough”. We rate ourselves by a formula of numbers of units produced, at a certain speed, with a good enough quality. The demand is infinite, your capabilities and resources are limited and no one will ever look too closely at what you have done since it will be consumed, replaced and forgotten soon enough anyway. We treat our costumers as children and provide them with a constant sugar rush of brand new shiny good enough things. It is all about marketing, we tell ourselves.
Let me tell you that it doesn’t need to be this way. Instead, listen to that voice inside you that tells you that you are better than this. You can do great things and it will feel great doing it. But afterwards, it might be even more rewarding as it will have the chance to inspire others to do great things. Do you see how compelling it is? Do you see how we seem to be designed for this purpose? Do you see that despite a lot of people that have been successful by doing mediocre stuff, there is a satisfaction in doing something really, really good that is much more rewarding than being clever and doing something good enough? Good enough is simply not good enough.
Still, it has been accurately pointed out that we at Unity Park are awful at marketing, miserable at maximising revenue strategies and simply foolish businessmen. It is not something we are proud of but it is sort of inevitable, I guess. We don’t want the largest amount of customers in the world. We want the happiest. We don’t want people thinking that we are good enough. We want our costumers to be amazed, awestruck and - yes - inspired.
We have been offered some great advice on how we could set up our indie licence of uLink and share our technology to a wider audience. At the same time we need to gradually adjust from being a development group into also dealing with support. Honestly, it is scary for us as we see ourselves as pilots that now have to take on a new role as flight attendants. We are outside our comfort zone. Everyday we learn new things on how to do this better, we understand new ways of how to improve uLink to make it of even greater use. But how many new costumers can we handle and still keep our level of quality in support and development? The answer is ten. Or rather, we think we can handle ten new clients this year and after that we will be able to have a less restricted number of indie licences.
But for you other guys that for some reason need a licence, we are willing to sponsor your project with a free professional licence. All you need to do is impress us, make us laugh or make us turn uncomfortably in our chairs with your creative request that you have obviously spent time on. If you convince us that you care about what we have done - we will put all our muscles behind your project, making sure that it will fly. If your project is non-profit, it is also much more likely to get our honorable free licence and support.