Yeah I just noticed that my game went into the new release section for Aug 2nd. I tested the lite version and set the date to Aug 4th but it showed up under Aug 2nd.
My understanding is that the release date shown is the oldest of 1)The date apple approves your app or 2) The availability date set in your app.
So, if you submit your app with an avail date of the 22nd, and it gets approved on the 12th, then even though your app shows up for the first time on the 22nd its release date will show as the 12th.
If you have your avil date as the 1st, and it takes until the 12th to have it approved, then it shows up in the store on the 12th but the release date is the 1st.
The only way to really get around this is to change the avil date to the same day your app gets approved. This should put you at the top of the app list for that day(assuming you notice the day your app gets accepted).
and you can only change the date once otherwise everybody would go change the date everyday to go back in front of the list.
I had this problem too. My app was released but I couldn’t find it if I searched by released date. Since my app was rejected the first time it took in total 3 weeks to get it online. So it was there but 36 pages back! I changed the date to the next day but Apple set it at the release date so now it’s 6 pages down in the newest releases. I lost my mojo! I lost the opportunity for people who check what’s new everyday to see my app. And Apple didn’t even send me an email telling me that my app was approved. You have to check every day and as soon as it sais ready for sale you have to change the date to the current date. It’s a stupid system, really. Release date should automatically be the first day it’s available or later if the developer wants to make a special occasion, like a press conference.