This is a great outcome. They can keep their jobs doing what they do with a company that’s dedicated entirely to this business specific digital twin stuff.
Unity can get back to building up ergonomic and powerful tools to make digital experiences of all types… hopefully.
Edit: pure speculation ahead: I did a little looking into this digital twin stuff, and it looked like Unity was really big on integrating AI to integrate with digital Twin. I saw some videos where developers were creating software use cases with chat GPT code and you could tell what the end goal was. Simplify the experience with digital twin so anyone could generate digital twin use cases for every single business in every conceivable way, from monetization avenues to product testing. They wanted to put their hands in the pockets of every single business in the world in various ways.
Huge gamble. Reckless, greed levels off the charts.
The problem here was when you invest in this AI stuff… the AI doesn’t actually make your pipeline better, it doesn’t’ start automating the improvement of the Unity engine. You could see the allure for the C suit. You don’t want to get caught behind emerging tech AGAIN, AI is obviously the future… RIGHT?
It actually DESTROYS forward progress, because now you’re locked into this hellish new system of automation. You can’t improve the engine because it breaks every single venture capital setup you’ve got going that you’re planning on taking over the world with. A lot of competent developers could have seen this coming from a mile away, this entire ordeal really speaks to the hubris of leadership at Unity during this time.
The DOTS/ ECS fiasco is starting to make more sense now. It likely wasn’t playing nice with their plans for AI driven business software and so it was shuttered. It could entirely be because it was another system that wasn’t working out as well as they wanted, but who knows… we’re in the dark about all this stuff.
Anyway, all this stuff is starting to tie together and painting a picture of a company that was spread thing, hamstringing itself, and becoming increasingly obsessed with ventures that were poisoning the well while costing every conceivable resource: Money, time, and most importantly talent and ambition.
Damned shame what these ultra greedy, monopolistic moves cost this company, and the negative effect it will continue to have on its loyal user base who never voted for this crap in the engine that champions “Democratization of gamedev”.