I know that you can implement unity ads using the available of the Unity asset store or using the ads you have in the services window.
Which is the difference between this ads? And which i’m suposed to use?
Engine integration should be the easiest. Just enable the service, and Ads SDK gets linked into your game and get’s automatically initialized. Asset Store version requires that you initialize yourself, however with Asset Store version you can upgrade to later version of Ads SDK without having to wait for new Unity release.
Hope it answered your question 
/Rasmus
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