A notice for Asset Store assets from publishers in Greater China

I mean, various places on Google.

But then again Google is blocked in China as well.

There’s a whole Wikipedia article on sites blocked in China.

But it looks like Wikipedia is blocked in China too…

See the trend here?

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Google, Wikipedia, and social platforms are all about public information, news, and public discourse. They are completely different from Unity.

Unity is just a game development tool. It has nothing to do with news or public opinion.

Other professional US tools like Unreal Engine, 3ds Max, Maya, and Photoshop are all fully operational in China—none are blocked.Unity belongs to the same category and is nowhere near being blocked.

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hang on, $21.7k for a license and $36.2k to remove a water mark???

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Yes, they probably adjusted their pricing strategy out of embarrassment.
At first, the engine didn’t even have a Personal Edition, only a so-called trial version that added a watermark in the bottom-right corner of built games.

This is the China-exclusive version of Unity.

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I think Unity finds itself in a somewhat unique position compared to other resources: considering that the mobile sector accounts for a pretty big portion of China’s GDP, and given that Unity dominates this field, it’s reasonable to suppose that China regards Unity as a strategic asset. Just like any government, it will strive to exert maximum control over this resource - hence the current situation we’re in.
Blame Genshin.

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that’s right Unity has somehow become a strategic asset for the world’s second-largest economy

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Actually this reminded me that China has a bunch of crazy overbearing laws when it comes to gaming. Such as a 10pm to 8am curfew, real-name registration and facial scanning, etc etc. Kids can also only play from 8pm-9pm on Friday, Saturday and Sunday??? Crazy stuff without going into the usual censorship stuff.

It makes sense that they’d want to exert control over a game engine powering the games on the phones of probably hundreds of millions of Chinese citizens.

And then think of the surveillance opportunities…

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What’s wild is these holdouts saying China is the good guy here. I don’t think there’s really much use in continuing to try to reason here.

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What I still don’t get with this change:
Why are updates by the app store publishers not allowed anymore?

I mean yes we still can download an old unsupported version, but in theory we could just go to discord and get any support and updates for the packages we paid for that we need.

But in terms of laws I cannot imagine a scenario where supporting a product that was already sold is not allowed anymore - in fact I can imagine the opposite being true - especially in the EU with strict consumer laws.

So, anyone in the Greater China region will no longer be able to access their past orders or invoices. That means you won’t be able to verify invoices of removed assets from the Global Store after March 31st, 2026.
However, users are sent PDF invoices for every purchase on the store, so they should have a purchase record there. We only store invoices for 12 months, so if you want older ones, you’ll need to find them in your email inbox.

For invoice validation, you won’t have access to the Global Dashboard anymore, so this process won’t be possible.

Users in the Greater China Region will have access to the Tuanjie editor.

More that users in China won’t have access to updates via the Store (because they’ll lose account access). If an asset creator wants to provide updates manually, without benefit of Store invoice-validation, up to them.

Also though, the new laws impose much stricter penalties for things like malware, privacy violations, or inadvertently exposing userdata.

Not an issue for random 2d/3d art assets, but code assets could find themselves liable for bugs in an unexpected - and expensive - way. And Unity could see liability as the means by which some buggy or malicious asset/game got installed.

Safer for all to just cut access. If creators want to do business in/out of China, they still can, just not through this storefront. Makes sense to me.

Ironically, this is all under the rubric of improved data-privacy & cybersecurity for Chinese citizens. Tighter regulations so companies will stop being so loose & leaky with people’s data. Hit 'em in the wallet, as it were.

Given how it seems like nowadays data breach notices drop on the daily - if we even get notified! - I kinda have to give PRC the rare ‘W’ on this :sweat_smile:

As a Global Publisher, I will not adapt my assets for another engine.

I am focusing on the original Unity Engine, and will not spend my time on forks.

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From what I understand you wouldn’t have access to said forks.

Earlier All Publishers were invited to the Chinese Asset Store.

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Huh. I must have missed that. I agree though I wouldn’t bother trying to support Tuanjie. That’s just a headache.

Hi, i am in USA account, will i be able to verify a invoice from a user that bought the asset from the USA store, even after that asset has been removed from the USA store after March ?

I guess the same question stands for both users from China or USA etc

Thanks

Are you talking about assets you sold? If so, since your account is not tied to the Greater China region, it’ll be alright accessing invoices from assets users bought from you. In this case, the asset wouldn’t be removed because the account is not tied to the affected region.
This only affects users in the Greater China region.

If your organization is based in the Greater China Region (as listed on your Unity Dashboard):

  • You will no longer be able to use the Global Unity Asset Store or access your free/purchased assets after March 31, 2026.
  • To help with this transition, we’ve added a “Download all” button to the My Assets tab so you can download and keep everything you’ve acquired before that date.
  • If your organization’s information is incorrect, please follow our comprehensive guide that walks you through the necessary steps: How to update your organization’s country. If you encounter any technical issues while following the steps in the article, reach out to Unity Support.

For the affected assets, the only way to check the invoices will be through the PDF invoices received in their email inbox.

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I see, so if a user from China bought my assets and has the invoice, i can still verify this invoice from my publisher page, even after the user looses access from his side.

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Glad this thread exists to voice concerns and hash through solutions.

[Problem] It seems strange to suggest everything is acceptable because you can continue to download frozen assets after 3/31/26. All the outstanding assets are only great because of the compatibility updates, feature additions, user feedback alterations, and bug fixes. Nobody would be happy with Product X v1.0 forever (Especially tools), just like nobodies could survive with Microsoft Windows v3.0. I specially seek out assets that have a good maintenance history and solid roadmap.

[Solution] In my humble opinion there is only one solution to this problem and it sticks out by a mile. Unreal Fab seems like a good centralized scalable solution that takes a modest cut. Another reason for a centralized store for China assets is exposure. Both existing and new asset content creators need a centralized place for users to discover their products. My concern is that China based assets will slowly be abandon because of the missing influx of new customers. It looks like Frozen Mist is leading the way from the message above.

[Support] Can these asset be flagged for easier identification. Perhaps they can be tagged and here is an interesting definition (Depreciated - It remains functional but is discouraged, signaling developers to use newer, better alternatives for security and compatibility).